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Joined Up Thinking - Integrating Information Across The Enterprise

A thought-provoking article by Sage on the advantages, and potential pitfalls, of adopting cohesive system integrations approach. Companies are increasingly being forced to look at how they can increase the value they provide by tailoring their offer to customers' individual needs whether that is through customising the company's core product or adapting a range of supporting services (e.g. billing, shipping, customer support etc). Such an approach not only serves to provide a basis for short term differentiation, it also has longer term strategic benefits.

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